During the ‘All Inclusive Weeks’ by KPN new customers get awarded with a lot of benefits and extra’s. To let people already get used to this exclusive feeling of luxury the people of Amsterdam were treated on a day of ‘All Inclusive Shopping’


With a special wristband people had the opportunity to unlock special ‘Shopping Luxuries’


1 Shopping street, 5 interactive spectaculars, 1500 RFID wristbands and one unique shopping experience.

In one of the most prominent shopping streets of Amsterdam 5 unique abri’s were activated with a special RFID technology. This technology gave users with a special wristband the opportunity to unlock special ‘Shopping Luxuries’ to make their day of shopping more pleasant. From macarons, a delicious drink, a personal piccolo or even a personal driver, the special wristband was the key to unlock it all.

Interactive abri's with a special Arduino technology

Macarons or a delicious drink, the special wristband was the key to unlock it all.

Macarons or a delicious drink, the special wristband was the key to unlock it all.

Experience the luxury of a day of ‘All Inclusive Shopping’

Experience the luxury of a day of ‘All Inclusive Shopping’

credits

  • Client

    KPN

  • Agency

    N=5

  • Type

    Coding

  • Year

    2014


Other

Concept & creation by N=5. Spectaculars creation by JCDecaux. Arduino technology by Steve Stomp.